Top 10 Most Important Trade Fairs to Be Held in Italy in the Second Half of 2025

Italy is preparing to host prestigious international trade fairs in the second half of 2025 that will shape many sectors. These events, which stand out in areas such as fashion, design, building materials, tourism, and technology, offer great opportunities for both brands and professionals in terms of business development, trend tracking, and access to global networks.

This calendar, which includes trade shows that have become industry benchmarks such as MICAM, Cersaie, and Marmomac, once again highlights Italy's strong trade show infrastructure. Below, you can find the 10 most important trade shows taking place in the second half of 2025, along with their current dates and brief descriptions:

 

Artisan at the Fair

Date: May 29–June 2, 2025

City: Milan

Artigiano in Fiera, where handicrafts from around the world are displayed, is a unique fair celebrating cultural diversity and local production. This event, where artisans and consumers meet directly, also offers a powerful shopping experience.

 

Pitti Uomo

Date: June 17–20, 2025

City: Florence

Pitti Uomo, one of the most important global gatherings in the men's fashion industry, offers Turkish manufacturers a significant opportunity to build brand awareness, particularly in the European market. Turkish companies participating in the fair have presented new collections to boutiques and major stores in Italy and other European countries in recent years, resulting in a 15-20% increase in export rates.

 

Riva Shoe Expo

Date: June 14–17, 2025

City: Riva del Garda

Expo Riva Schuh, one of the largest international trade platforms for the footwear and accessories sector, brings together thousands of buyers from different markets. The event stands out as an important supply center where seasonal trends are shaped.

Turkey holds a strong global position in footwear production, and Expo Riva Schuh provides Turkish companies in this sector with the opportunity to meet international buyers directly. Participating companies have signed significant contracts through B2B meetings held in recent years. In 2024, 30% of Turkish companies at Expo Riva Schuh achieved a 15-20% increase in exports to new markets.

CLICK HERE to read our detailed review of the Expo Riva Schuh trade fair.

 

Pitti Bimbo

Date: June 25-26, 2025

City: Florence

Turkish children's clothing manufacturers are showcasing their innovative designs at Pitti Bimbo, establishing important business connections with buyers across Europe and the world. Turkish brands participating in the 2023 fair particularly stood out for their high-quality production and original designs. Forty percent of participating companies received new orders from Europe after the fair, and Turkish brands gained greater visibility in global markets through this event. Pitti Bimbo offers Turkish children's clothing brands opportunities to enter international markets and establish direct collaborations with major retail chains in Europe.

 

MICAM

Date: September 7–9, 2025

City: Milan

MICAM, one of the most prestigious trade shows in the footwear industry, brings together brands and buyers from around the world in Milan. Innovations ranging from sustainability to technology are showcased at the fair. Turkish manufacturers, thanks to their high production capacity and design diversity in the footwear sector, are strengthening their position in the global market year after year by establishing direct contact with global buyers during MICAM.

You can read our article that covers the MICAM fair in detail, CLICK HERE.

 

Cersaie

Date: September 22–26, 2025

City: Bologna

For Turkish ceramic and building materials manufacturers, Cersaie is a key event for promoting themselves in the global market and securing a place in major construction projects in Europe. Turkish manufacturers have gained significant recognition in Italy, particularly in recent years, and this fair offers an excellent opportunity to consolidate their strong position. Participating companies typically have the opportunity to establish direct connections with major buyers from Europe, primarily Italy and Germany.

 

Marmomac

Date: September 23–26, 2025

City: Verona

Marmomac, the global meeting point for the natural stone industry, offers a wide range of products and services, from marble to granite technologies. It provides important business connections for professionals working in the fields of architecture, engineering, and design.

It has been observed that Turkish companies have greatly benefited from this fair through the training provided, collaborations, and sectoral developments. Following the participation of Turkish companies in Marmomac in 2022, a 14% increase in stone exports to European and Middle Eastern markets was observed (Source: Marmomac 2022 Statistical Report).

 

Host Milan

Date: October 17–21, 2025

City: Milan

Host Milano, focused on professional kitchens, hospitality, and food and beverage services, brings together industry leaders. The fair sheds light on the future of the sector, from sustainable solutions to advanced technology equipment. As Turkey's growing tourism sector drives companies in hospitality and food and beverage to seek more innovative solutions and global partnerships, Host Milano stands out as an international meeting point contributing to this transformation.

 

EICMA

Date: November 6–9, 2025

City: Milan

EICMA, the largest event in the two-wheeled transportation world, showcases the latest innovations in the motorcycle and bicycle industries. It offers a dynamic experience filled with new model launches, test rides, and technological solutions. According to the EICMA 2023 Participant Survey data, Turkish motorcycle manufacturers have increased their sales volume in the European market by 18–22% in recent years thanks to the cost-effective product portfolio they offer at this fair.

We are here to help you make your trade show participation in Italy more efficient and professional with the services we offer. We provide support in all areas you may need, from providing interpreters and booth hostesses to video/photo production, printing services, and promotional materials.

For detailed information and requests, please visit our Trade Fair Services page.