The International Stage of the Footwear Industry: Expo Riva Schuh and MICAM

By 2025, Turkey ranked fifth in global footwear production, surpassing countries such as Brazil, India, and Russia.

The footwear industry is one of Turkey's strongest production and export sectors, and it is becoming a growing market every year.

Turkish footwear brands have a large market share thanks to their globally recognized designs and high production capacity.

Italian trade shows, considered the heart of the fashion and footwear industry, offer unique opportunities for Turkish companies in this regard. Among these trade shows, Expo Riva Schuh and MICAM, held twice a year, are critical not only for exports but also for establishing new business partnerships.

The participation of Turkish companies in these trade fairs contributes to the growth of Turkey's trade volume in the sector by an average of 15-20% annually, positioning it as a major global producer and exporter.

Expo Riva Schuh, Europe's Prestige

Since the 1970s, Expo Riva Schuh, held annually in January and June, has gained credibility and stability in the industry thanks to its long history. In addition to standing out as one of the most prestigious trade fairs in the European footwear industry, it brings together over 12,000 visitors from more than 100 countries each year, offering participants an international network where they can establish collaborations across a wide range of opportunities.

Turkish companies use Expo Riva Schuh as a strategic platform to showcase their collections worldwide and establish new business connections.

Turkish companies participate in this trade fair with over 100 brands every year and make significant deals with buyers from European countries such as Germany, France, Spain, and the Netherlands.

According to a 2023 study, 40% of Turkish companies participating in Expo Riva Schuh received new orders directly after the trade fair, while 30% secured new distribution agreements. This demonstrates the growing influence of Turkish footwear in the European market.

The data once again underscores how important Expo Riva Schuh is as a trade fair for the global role of the Turkish footwear industry.

The trade fair, which will celebrate its 103rd edition in 2025, will take place in Riva del Garda from June 14 to 17, 2025.

To participate in Expo Riva Schuh:

https://exporivaschuh.it/en/request-of-exhibiting-area

MICAM, The Gateway to the Global Market

The MICAM trade show has been held annually in February and September in Milan, Italy, since 1969, catering not only to the European market but also to global markets beyond continental borders. With approximately 1,400 participating companies and over 40,000 global visitors annually, MICAM is one of the most important trade platforms for the global footwear industry.

At the trade fair, in addition to footwear production, footwear manufacturing machines, automation systems, and 3D printing solutions are exhibited; various production components such as leather, soles, and heels, as well as laces and accessories, are also presented to visitors. Furthermore, complementary services such as footwear packaging, labeling systems, and logistics solutions are also featured at the fair.

Companies participating in MICAM not only establish direct communication with global buyers such as major retail groups and fashion chains, but also gain unparalleled opportunities to expand into emerging markets (such as Asia, Africa, and Latin America).

Turkish footwear brands attract attention at MICAM with their competitive prices, high quality, and original designs. Turkey participates in MICAM with approximately 200 companies each year, and the fair enables Turkish brands to acquire a broad customer portfolio in Europe and worldwide. According to 2024 data, 45% of Turkish companies participating in MICAM have made new business deals, while 25% have established partnerships with new retail chains.

According to surveys conducted by companies participating in the fair, 30% of the business connections established at MICAM were with large companies with an annual turnover of EUR 500,000 or more. This is a concrete indication of the significant growth opportunities MICAM offers Turkish companies.

MICAM, where the Spring/Summer 2026 collections will be presented, will take place in Milan from September 7-9, 2025.

To reserve your spot at MICAM:

https://micam.it/en/book-your-stand/ 

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