[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ajansitalya.com\/wp-content\/uploads\/2025\/04\/MICAM-7-min.jpg” title_text=”MICAM 7-min” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”19px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n
2025 y\u0131l\u0131 itibariyle T\u00fcrkiye, d\u00fcnya ayakkab\u0131 \u00fcretiminde 5. s\u0131rada yer alarak Brezilya, Hindistan ve Rusya gibi \u00fclkeleri geride b\u0131rakt\u0131.<\/span><\/p>\n Ayakkab\u0131 sekt\u00f6r\u00fc, T\u00fcrkiye’nin en g\u00fc\u00e7l\u00fc \u00fcretim ve ihracat alanlar\u0131ndan biri olup, her ge\u00e7en y\u0131l b\u00fcy\u00fcyen bir pazar haline gelmektedir.<\/p>\n T\u00fcrk ayakkab\u0131 markalar\u0131, d\u00fcnya \u00e7ap\u0131nda tan\u0131nan tasar\u0131mlar\u0131 ve y\u00fcksek \u00fcretim kapasitesiyle b\u00fcy\u00fck bir pazar pay\u0131na sahiptir.<\/p>\n Moda ve ayakkab\u0131 sekt\u00f6r\u00fcn\u00fcn kalbi olarak kabul edilen \u0130talyan fuarlar\u0131 ise bu do\u011frultuda T\u00fcrk firmalar\u0131 i\u00e7in benzersiz f\u0131rsatlar sunar. Bu fuarlar aras\u0131nda, y\u0131lda iki\u015fer kez d\u00fczenlenen Expo Riva Schuh ve MICAM, yaln\u0131zca ihracat de\u011fil, ayn\u0131 zamanda yeni i\u015f ortakl\u0131klar\u0131 kurma a\u00e7\u0131s\u0131ndan da kritik \u00f6neme sahiptir.<\/p>\n T\u00fcrk firmalar\u0131n\u0131n bu fuarlara kat\u0131l\u0131m\u0131, T\u00fcrkiye’nin sekt\u00f6rdeki ticaret hacmini y\u0131lda ortalama %15-20 oran\u0131nda b\u00fcy\u00fcmesine katk\u0131 sa\u011flayarak, d\u00fcnya \u00e7ap\u0131nda \u00f6nemli bir \u00fcretici ve ihracat\u00e7\u0131 olarak konumlanmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/p>\n <\/p>\n Expo Riva Schuh, Avrupa’n\u0131n Prestiji<\/strong><\/p>\n 1970\u2019lerden bu yana her y\u0131l Ocak ve Haziran aylar\u0131nda d\u00fczenlenen Expo Riva Schuh, uzun ge\u00e7mi\u015fi sayesinde sekt\u00f6rde g\u00fcvenilirlik ve istikrar kazanm\u0131\u015ft\u0131r. Avrupa ayakkab\u0131 end\u00fcstrisinin en prestijli fuarlar\u0131ndan biri olarak \u00f6ne \u00e7\u0131kmas\u0131n\u0131n yan\u0131nda, her y\u0131l 100\u2019den fazla \u00fclkeden 12.000’in \u00fczerinde ziyaret\u00e7iyi bir araya getirerek kat\u0131l\u0131mc\u0131lara \u00e7ok geni\u015f bir yelpazede i\u015fbirlikleri kurabilecekleri uluslararas\u0131 bir a\u011f sunar.<\/p>\n T\u00fcrk firmalar\u0131, Expo Riva Schuh\u2019u, koleksiyonlar\u0131n\u0131 d\u00fcnya \u00e7ap\u0131nda tan\u0131tmak ve yeni i\u015f ba\u011flant\u0131lar\u0131 kurmak i\u00e7in stratejik bir platform olarak kullanmaktad\u0131r.<\/p>\n T\u00fcrk firmalar\u0131, bu fuarda her y\u0131l 100\u2019den fazla markayla kat\u0131l\u0131m sa\u011flamaktad\u0131r, ve \u00f6zellikle Almanya, Fransa, \u0130spanya ve Hollanda gibi Avrupa \u00fclkelerinden al\u0131c\u0131larla \u00f6nemli anla\u015fmalar yapmaktad\u0131r.<\/p>\n 2023’te yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, Expo Riva Schuh\u2019a kat\u0131lan T\u00fcrk firmalar\u0131n\u0131n %40\u2019\u0131 fuar sonras\u0131 do\u011frudan yeni sipari\u015fler al\u0131rken, %30\u2019u yeni distrib\u00fct\u00f6rl\u00fck anla\u015fmalar\u0131 sa\u011flam\u0131\u015ft\u0131r. Bu da T\u00fcrk ayakkab\u0131lar\u0131n\u0131n Avrupa pazar\u0131ndaki etkisinin giderek artt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n Veriler, Expo Riva Schuh\u2019un T\u00fcrk ayakkab\u0131 sekt\u00f6r\u00fcn\u00fcn k\u00fcresel rol\u00fc adina ne denli \u00f6nemli bir fuar oldu\u011funun bir kez daha alt\u0131n\u0131 \u00e7izmektedir.<\/p>\n 2025 y\u0131l\u0131nda 103. edisyonunu kutlayacak olan fuar, 14-17 Haziran 2025 tarihleri arasinda Riva del Garda\u2019da ger\u00e7ekle\u015fecek.<\/p>\n <\/p>\n Expo Riva Schuh\u2019a kat\u0131lmak i\u00e7in:<\/p>\n https:\/\/exporivaschuh.it\/en\/request-of-exhibiting-area<\/a><\/p>\n <\/p>\n MICAM, K\u00fcresel Pazara A\u00e7\u0131lan Kap\u0131<\/strong><\/p>\n MICAM fuar\u0131, 1969 yilindan beri her y\u0131l \u015fubat ve eyl\u00fcl aylar\u0131nda \u0130talya’n\u0131n Milano \u015fehrinde d\u00fczenlenmektedir ve yaln\u0131zca Avrupa pazar\u0131na de\u011fil, k\u0131tasal s\u0131n\u0131rlar\u0131 a\u015farak t\u00fcm d\u00fcnya pazarlar\u0131na hitap eder. Y\u0131lda yakla\u015f\u0131k 1.400 kat\u0131l\u0131mc\u0131 firma ve 40.000’in \u00fczerinde global ziyaret\u00e7i ile MICAM, d\u00fcnya \u00e7ap\u0131nda ayakkab\u0131 sekt\u00f6r\u00fc i\u00e7in en \u00f6nemli ticaret platformlarindan bir tanesidir.<\/p>\n Fuarda, ayakkab\u0131 \u00fcretiminin yan\u0131 s\u0131ra ayakkab\u0131 \u00fcretim makineleri, otomasyon sistemleri ve 3D bask\u0131 \u00e7\u00f6z\u00fcmleri sergilenirken; deri, taban, topuk gibi \u00e7e\u015fitli \u00fcretim bile\u015fenleri ile ba\u011fc\u0131k ve aksesuarlar da ziyaret\u00e7ilere sunulur. Ayr\u0131ca, ayakkab\u0131 ambalajlar\u0131, etiketleme sistemleri ve lojistik \u00e7\u00f6z\u00fcmler gibi tamamlay\u0131c\u0131 hizmetler de fuar kapsam\u0131nda yer al\u0131r.<\/p>\n MICAM\u2019a kat\u0131lan firmalar, b\u00fcy\u00fck perakende gruplar ve moda zincirleri gibi k\u00fcresel al\u0131c\u0131lar ile dogrudan iletisim kurmanin yaninda, geli\u015fmekte olan pazarlara (\u00f6rne\u011fin, Asya, Afrika ve Latin Amerika gibi) acilmak icin de benzeri bulunmaz firsatlar yakalarlar.<\/p>\n T\u00fcrk ayakkab\u0131 markalar\u0131, MICAM’da sunduklar\u0131 rekabet\u00e7i fiyatlarla, y\u00fcksek kalite ve \u00f6zg\u00fcn tasar\u0131mlar\u0131yla dikkat \u00e7ekmektedir. T\u00fcrkiye, MICAM’a her y\u0131l yakla\u015f\u0131k 200 firma ile kat\u0131l\u0131m sa\u011flar ve fuar, T\u00fcrk markalar\u0131n\u0131n Avrupa ve d\u00fcnya \u00e7ap\u0131nda geni\u015f m\u00fc\u015fteri portf\u00f6yleri edinmelerini sa\u011flar. 2024 verilerine g\u00f6re, MICAM’a kat\u0131lan T\u00fcrk firmalar\u0131n\u0131n %45\u2019i yeni i\u015f anla\u015fmalar\u0131 yaparken, %25\u2019i yeni perakende zincirleriyle ortakl\u0131klar kurmu\u015ftur.<\/p>\n Fuara kat\u0131lan firmalar\u0131n yapt\u0131\u011f\u0131 anketlere g\u00f6re, MICAM\u2019da kurulan i\u015f ba\u011flant\u0131lar\u0131n\u0131n %30\u2019u y\u0131ll\u0131k 500.000 EUR ve \u00fczeri ciroya sahip b\u00fcy\u00fck firmalarla ger\u00e7ekle\u015fmi\u015ftir. Bu da MICAM\u2019\u0131n T\u00fcrk firmalar\u0131 i\u00e7in ne denli \u00f6nemli b\u00fcy\u00fcme f\u0131rsatlar\u0131 sundu\u011funun somut bir g\u00f6stergesidir.<\/p>\n \u0130lkbahar\/Yaz 2026 koleksiyonlar\u0131n\u0131n tan\u0131t\u0131laca\u011f\u0131 MICAM, 7-9 Eylul 2025 tarihleri arasinda Milano\u2019da gercekle\u015fecek.<\/p>\n <\/p>\n MICAM\u2019da yerinizi ay\u0131rtmak i\u00e7in:<\/p>\n https:\/\/micam.it\/en\/book-your-stand\/<\/a>\u00a0<\/p>\n –<\/p>\n